James has over 10 years experience selling to doctors and practitioners in the functional and integrative medicine space. Initially with Energetix, he built a multimillion dollar business selling to this community then hired and trained dozens of representatives to follow effectively in his footsteps.

Since then, James has trained a number of other companies' representatives in the space with great success. With the recent addition of the structure of the Functional Forum meetup groups, James can provide not only the inspiration but also the ongoing structure for your sales team to connect with and close more prospects.

Furthermore, James's experience in practice management, both running a successful clinic and coaching company as well as speaking at all the major conferences around the country, gives him a completely unique range of skills to upgrade the sales performance of your organization.

James is available for single day and multiple day educations events for sales reps targeting the integrative and functional medicine community.


During my 6 year tenure as National Sales Manager for a predominantly inside sales team, we have invested heavily in sales training. James Maskell recently spent a day with my sales team. James’ passion for the industry was inspiring. His dry wit and entertaining delivery kept them engaged throughout the day. While James’ professional selling concepts were very similar to those presented at past events, James’ first-hand experience in their industry brought the material to life. I have never seen them more motivated to step out of their comfort zone and evolve as sales professionals.
— Monique Wellise, Nordic Naturals

Key skills

  • Evolution of the Sales Profession
  • Creating Practitioner Communities
  • Planning and Prospecting New Business
  • Selling and Closing Prospects
  • Leadership and Motivation Training
  • Practice Marketing and Management
  • Education Systems and Technology